De Beers Jewellers needed to re-establish their status as the leading authority in diamond jewellery and break away from being considered merely a diamond supplier.
By using light as a metaphor for the magic and craft behind each jewellery piece, this campaign reveals the brand’s commitment to excellence from diamond origin, through to the final creation.
The suite of deliverables which includes a hero film, a global OOH campaign, press ads, and content for a total of 22 films and 36 images, showcases the brand’s expertise through an emotive lens.