Jess Ardizzone
RL_ArtDirection_JessArdizzone.jpg

Royal London - Visual Identity

While working at RANKIN, I was lead creative on the Royal London pitch. One of the thing they loved was how freshly we approached the art direction within the creative work. So after we won the pitch, I got my hands stuck on a new brief: create a whole new visual identity for the brand. Starting from the brand photography, down to the new typeface and logo device.

RL_ArtDirection_JessArdizzone.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_02.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_04.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_06.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_07.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_08.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_09.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_10.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_16.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_14.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_17.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_18.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_26.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_27.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_21.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_33.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_25.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_34.jpg
ROYALLONDON_RANKIN_VI_V14[10]_Page_41.jpg