Rolls-Royce Motor Cars wanted to reposition the brand into a new luxury world that appeals to a younger and more hedonistic audience who aren’t petrol-heads.
“Rules Rewritten” takes the old legendary Rolls-Royce "rule book” and flips it on its head. A simple storytelling for a striking impact.
We created a new visual language that speaks luxury in a more relevant and contemporary tone of voice.
And we cast Gwendoline Christie - best known as Brienne in Game of Thrones. She brought the most brilliant performance to life. With style, humour, Britishness, and an unmatchable statuary presence, just perfect next to the Rolls-Royce Phantom.
AN EXTRACT OF THE CREATIVE PROCESS BELOW
AND WHEN IT CAME TO THE EXECUTION…