The Cooldown is Peloton’s year-in-review campaign which celebrates the achievements of the Peloton community at the end of the year.
In 2021, with gyms re-opening after lockdown, the brand needed to create an even more engaging experience that would motivate people to keep training with Peloton in 2022.
And that’s exactly what we delivered. So much so that this project was awarded Best Audience Engagement at Campaign Tech Awards 2022.
To achieve a bespoke number of assets, we worked on a modular data structure that generates 3 possible film lengths with variable scenes within each film, depending on the user’s data.
All in all, more than 65 million unique multi-language assets were created for 6.5 million users.
In addition, we also created some bespoke films for famous athletes, music artists and corporate companies.